BRAND CHEF - "Food is the new medium"
All successful destinations are well-defined, hence it isn’t the medium anymore but the subject in itself which becomes the destination.
For the first time in the communication history of India, Helios Media has developed a food eco-system for brands to interact with the consumers. Our core belief is that “food talks” and so with our expertise in the Food Domain, we will deliver this promise to the brands via our patented product offering.
Just like the way a chef uses a combination of flavours to the basic ingredients to create master recipes, Brand Chef is a food domain expert which enables opportunities for Brands to interact with its consumer through the medium of food.
Brand objectives will be the basis to design customized solutions and a 360 degree implementation plan with marquee vehicles. This will be leveraged by our associations with:
Blue Chip Chefs, Food Bloggers, India’s number one lifestyle channel on Food – Living Foodz, The print gospel for modern Indian women – Femina, Our indigenous food channel on YouTube in
partnership with Culture Machine. All this is backed by a strong in-house food specialised research team, content team (ideation, development and creation) team along with our alliance partners.
Brand Consultancy
The most critical aspect of the revenue goals will totally be a product of astute positioning of the channel. Hence, as a first stage to this process, Helios Media, using our patented tool, co-creates
with the brand team to develop programming templates, channel packaging, channel positioning, FPC strategy, communication platform and media strategy. This is done with a complete focus on
delivering the desired goal on positioning and thereby creates an appeal to the advertiser resulting in a stronger topline and healthier bottomline.
Revenue monetisation
We have a proven expertise in Space and Concept selling, Brand integrations, Customer Driven Programming amongst other areas. The team is adept at combining client understanding, brand objectives and programming fundamentals to optimize monetization.
• Inventory Sales
• Content Integration
• Content Syndication: Digital and International
• Off Air Asset Monetisation
Content Creation
Content today is everywhere. The advertising language has changed into content language as the audiences have started pulling away from traditional forms. The content and data being linked at the hip is showcased by new age Internet giants who merge consumption pattern of content into lifestyle preferences/ choices.
Understanding audiences, analysis of data and creating consumer/platform/ medium content is what Helios Media sets out to do. With diverse backgrounds in media, communication and content, Helios finds itself in the middle of creating engrossing content options for the audiences specific to a medium/ platform.
The questions Helios wants the Platform owner to address & answer is:
• What’s the difference between my Platform and another’s?
• Do I have an inherent brand value and perception?
• What is the audience choice with regard to my platform?
• What will be audience expectation from my platform?
• Does my platform address new age content requirements?
• Does my platform have the ability to expand and include new demographic/ geographic cohorts?
• Where are the new emerging markets and does my platform have the ability to serve them?
• What kind of marketing initiatives will help my platform expand its base?
The answers to these questions can only come from a deep understanding of the medium/platform, coupled with data interpretation and content ideas which resonate with specific audiences. We believe Helios Media has the ability to do so and hence create appropriate content for specific platforms. So far all platforms and content creators think in terms of genres and we believe this era is over. The era of generalists is coming to a close. As audiences evolve and get exposed to new concepts/ content, a though leadership approach is the only resonant.
We believe in thought provoking, action oriented, and passion creating approach to story-telling.
We bring science to an art form. Talk to us and be pleasantly surprised.
Research
Advanced Research capabilities beyond standard TV viewership monitoring and analysis. Collaborations with leading names to provide media consumption analytics, consumer brain mapping, and quantitative response based surveys, analytical tools development etc.
Content
In-house and partner resources with complete understanding of the television space and a combined work experience in all the genres of television programming. Solutions in long form as well as short form, fiction or reality. Plus, a range of formatted shows across subjects.
Events
From concept to execution of events and activations. In-house resources combined with empanelled partners can deliver right from local to regional to national level events ranging from the obvious to the extraordinary.
Broadcast Advisory
Armed with a strong professional background of data mining, consumer insights and advertiser affinity due to our vast experience in media planning, research and sales – Helios Media now offers broadcast advisory services to the global media sector
1. We identify and curate content formats that are based on trends, need gaps and advertiser requirements.
2. We align with subject matter experts to develop the content and determine its form of delivery to the consumer – either broadcast, digital or any other.
3. If the content co-creator so desires we get potential investing partners on to the table.
4. We have in-house expertise and alliances to create channel positioning, marketing strategies, channel packaging and designing.
5. Our uplinking technology experts and distribution partners can also be aligned to help the last mile delivery.
6. Helios Media’s expertise in revenue generation through inventory sales, brands participation in content, library monetization and content syndication will create the most viable business proposition.