CASE STUDY

SAFFOLA (MARICO INDUSTRIES)

Communication Objective: Saffola is in the business of healthy foods. The premier brand Saffola has been in ‘Healthy Oil for a healthy Heart’ space for quite some time. Saffola was extending their brand to create Saffola Masala Oats- Healthy Oats but with a pinch of Indian Masala suited for Indian Palates.

Brand Chef created a series “Fit Foodie” featuring Michelin starred Chef Vikas Khanna who apart from being an embodiment of the brand also demonstrated the many uses the masala Oats.

Fit Foodie has been showcased by Marico at various industry meetings and seminars as one of the finest examples of digital expansion.

Manav Sahni, Brand Manager - Saffola Masala Oats.

Working with the Team at Helios was a very pleasant experience; they were very prompt in understanding our requirements and offered solutions which were not only cost efficient but also very good in terms of the quality of the concept. At no point in time did we ever feel that we were interacting with someone outside our core team; in fact the people at Helios became an integral part of the core team.

USHA HALOGEN OVENS

Communication Objective: Usha has been a premier consumer durable company for many years in India. Usha was launching their “Masterpiece” product the Halogen oven for the first time in India.

Brand Chef created a series “Usha Loves Vikas” featuring Master Chef Vikas Khanna which captured Master Chef Vikas Khanna cooking various varieties of healthier Food. Vikas added the international touch and glamour to the product which has resulted in good sales.

Piyush Srivastava, – GM Media, Usha International

It was a wonderful experience working with you through the successful launch of Usha Halogen Oven campaign. I would like to commend the way the unique brand centric approach was presented to us and the way the team went out of the way to execute it to our delight. With the commitment, service level and understanding of the brand requirement that I see in you guys will make Helios a long term partner for us in future.

GO CHEESE (PARAG FOODS)

Communication Objective: Go Cheese wanted to be positioned as the number No.1 cheese for multifarious uses and occasions.

Brand Chef created a series “Go” vignettes featuring Master Chef Ranvir Brar using the product and showcasing its utility. Brand Chef also crates additional traction for Go Cheese by handling its social media mandate creating meme and occasions which make the brand memorable and iconic.

GADRE CRAB STICKS

Communication Objective: Gadre wanted to create interesting recipes using Crab sticks so that more consumers understand the utility and versatility of the product.

Brand Chef created a series “What the fish” vignettes featuring Master Chef Vikas Khanna using the product and showcasing its utility.

CONTENT SYNDICATION

TARA HD – From positioning of the channel to content advisory and content procurement