Bollywood�s only Music channel in HD was assigned to Helios Media, wherein we identified the potential of positioning the channel as unique high-quality music �viewing� pushing it into a position of premiumness and thereby claiming top 3 positions on commercial inventory for the channel in a 16 channel genre.

For the first time in the corporate history of Zee entertainment, they have as an exception assigned the mandate for revenue monetisation of Living Foodz � A food lifestyle channel. This mandate came to us on the back of our expertise on super speciality sales especially in the domain of food.

EPIC a speciality segmented channel in the Hindi entertainment space saw merit in the thinking and skill of Helios to be able to appropriately position this unique offering of EPIC in the advertiser market and break barriers to create a new genre of its own.

The breaking of norm was also the case with yet another media giant Bennett Coleman and company who has outsourced the sales of all food and food related clients for their magazines viz. Femina, Filmfare among others.

Subsequently the second channel from the group Music Xpress was also aligned with Helios.

India�s premier food channel, promoted by Chef Sanjeev Kapoor and Astro Media, Malaysia which had their in-house sales team saw merit in the pitch made by Helios in unlocking its true value and re-aligned the sales mandate to Helios. Post our taking-over, their revenues grew by 180% in one single year. We gave up this mandate recently.

The new Marathi Channel �Fakt Marathi� is the fastest growing Marathi channel, which within a couple of weeks of its launch has scaled up in its category and is just a notch lower than the lead channel.

Sanjeevkapoorkhazana with a whopping 190mn views, YouTube channel run by celebrity Chef Sanjeev Kapoor, has aligned with Helios Media to develop brand integration solutions for their large digital audience base.